Strategic hiring of consumer technology co-founders escalates the growth of Alfred’s resident-first platform and totals 5 acquisitions for the company to date.
With a goal to “create the largest and most advanced residential management platform”, Alfred co-founders Marcela Sapone and Jessica Beck celebrate an exciting week with Alfred’s #OneTeam, including the strategic hiring and onboarding of Dandy co-founders, Daniel Newman and Leor Massachi.
By bringing these two consumer technology startup founders on board, Alfred perpetuates the culture of innovation and disruption throughout the real estate industry by focusing on revolutionary consumer experiences centered around time and efficiency.
Since its founding in 2014, the core of Alfred stems from the belief that help should be a utility and it should come from a trustworthy brand. By forming the initial category of in-home services and delivery in the residential real estate sector, Alfred quickly accelerated its growth by partnering with top real estate owners, developers and managers in multifamily. It became clear that properties were being managed without technology and without a consumer-first mentality. Alfred set out to change that.
The recent acquisition of RKW residential – marking two acquisitions in the same month – is Alfred’s largest to date, and opens the door to building the best possible technology for its 30,000 properties in the sunbelt.
The mission behind these strategic acquisitions is simple: to update the real estate industry’s most antiquated practices and beliefs. Together, with our newest team members from Dandy as well as the residential management experts of RKW residential, Alfred’s products, growth, marketing, operations, engineering and resident experience solutions will be further developed to accomplish this while creating the golden standard for multifamily management practices across the globe.
The future of real estate is now and Alfred is paving the way for automation, data and predictive benchmarking at a level that the industry has never seen before.
Read the full interview with Dandy co-founders Newman and Massachi in Forbes here.
Learn more about Alfred’s single-stop solution for residential management or book a demo today.