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Transforming Lives with Transforming Furniture

“In addition to the fully-furnished apartments, an all-inclusive living experience, Ollie™, is being provided at no cost to the veterans. All veterans will receive weekly housekeeping and a visit from a Hello Alfred personal butler (performing tasks such as making the bed, re-stocking groceries, doing the dishes, etc.), hi-speed Wi-Fi and standard cable, among other amenities.”

10 Impressive Startups Founded By Women Entrepreneurs

“Jessica Beck and Marcela Sapone built Alfred to find time to do the things they love. With Alfred, they aim to fundamentally change the way people help each other and get things done. Alfred, coined the home operating system, pairs busy individuals with organized, knowledgeable, intuitive people who handle all of life’s necessities: from groceries and dry cleaning, to tailoring and sending packages.”

7 on-demand Mother's Day gifts you can get without putting down your smartphone

“Your mom was, at one time, kind of like your personal butler. Even if she wasn’t a 'drive you to soccer' sort of person, at one point she fed you and wiped your butt. Hello Alfred won’t go that far, but they will pair your mom with a vetted professional who’ll swing by her house and handle most of her pain-in-the-butt chores. They’ll do her grocery shopping, laundry, home cleaning and a whole bunch of other stuff.”

New rules for a new economy

“Hello Alfred, a New York-based startup that provides personal assistants to its subscribers, decided to hire front-line workers at a rate of between $18 and $30 an hour rather than treat them as contractors... “On the plus side, it gave us the ability to train our employees without feeling like we were stepping over a line,” she said. “And it signaled to an emerging supply pool that we were serious about having good jobs and paying well.””

With These 5 Apps, Who Needs a Personal Assistant?

“You’ll have one person assigned to you, who can wait around for the cable guy, pick up groceries, water plants, and whatever else you can think of — just be prepared for a few extra fees if there’s travel involved.”

How to Launch a Truly Disruptive Startup

“The term “disruptive” is so over-used in the tech world, we hesitate to even say it—but there’s no other way to describe what Hello Alfred is doing... They’re providing accessible, affordable hired home help to overworked young professionals—essentially, the butler you never imagined you’d have (and never thought you could afford), but so desperately need.”

Want to Stay in Bed All Day? These 6 Apps Will Handle Your Work for You

“Nothing takes the joy out of mental health day like knowing you have plants to water, groceries to buy and a dust bunny stronghold in the bedroom to destroy. Indicate on the Alfred app what chores need handling (pick up dry cleaning, grab these groceries at the store, fold my laundry.) and Alfred will send out a trustworthy staffer to get it all done.”

With These 5 Apps, Who Needs a Personal Assistant?

“You might not be leading a double life as a superhero, but that doesn’t mean you couldn’t use some physical help around the bat cave. For regular physical service, Alfred provides a faithful butler who can handle all of those physical tasks for you, from cleaning services to organization and errands.”

Look what start-ups already pay $15 minimum wage

“At New York City-based Hello Alfred, a subscription-based start-up that helps customers with chores like laundry and groceries, starting pay for employees is a whopping $18 an hour.”

Candidates: How will you turn ‘gig’ jobs into good jobs?

“The choice between business innovation and corporate accountability is a false one. Innovative on-demand companies, such as the transit service Bridj, the cleaning company Managed by Q, and the laundry and cleaning company Alfred, have always treated their workers as employees... These companies and their practices demonstrate that treating workers as employees adds to a company’s success, rather than detracting from it.”

15 Apps That’ll Make You Insanely Productive

“Your “Alfred” can help with tasks like dog walking, home cleaning, laundry drop off, groceries, watering plants, gift shopping, returns, dish washing… you name it. At the end of every month, you pay for the items bought through Alfred, which promises no markups, only retail prices or better.”

These HBS Students Are in a Startup Lockdown for Spring

“The original team worked on the makings of what would become Hello Alfred one of its 5 days. The startup - whose prototyping occurred during that day - has continued on to raise two rounds of funding and grow.”

Venture Capital's Answer to High-Priced Housing: Dorms for Grown Ups

“All renters have access to a lounge area with free food at special events, roof deck, pool, maid service and a visit from Alfred, a butler service that comes once a week to do tasks like pick up prescriptions or drop off dry cleaning.”

New Independents: The new majority

“The speakers pointed to Hello Alfred as an app that represents entrepreneurs on the cutting edge of finding ways to provide new independents with, as they put it, more hands.”

Why this start-up is doing everything to complicate the registration of its customers

“The ambition is to build a "relationship" with customers, which begins the registration process. "We want to ensure that our interface is conversational, to feel this relationship.”

Boston innovators head to Austin for South By Southwest

“Cory Rellas, the chief operating officer of venture-backed Drizly, will be leading a panel about the on-demand economy and its challenges and opportunities on Saturday, along with Jess Beck, the co-founder of Harvard-born startup Alfred.”

NYC's first micro apartments are almost ready to open

“And thanks to Ollie, a service that curates "all-inclusive living experiences" by providing hotel-style conveniences, the rent will also include cable, wireless internet, Hello Alfred (am app-based home manager), and even housekeeping.”

The Age of Hospitality is Coming

“The future of consumer tech is putting humans back in the computing loop and connecting the offline and online worlds in ways we have never seen.”

AI, Date, and Empathy: The Future of Customer Experience

“Beck claimed that she and her partner knew that they would only succeed by putting people at the center of their business, even though customers access and control the service online.”

Hello Alfred' a New Virtual Butler App

“Imagine going into the weekend with your to-do list done.”

Venture capital starts to tune out of on-demand services

“Ms Sapone and others point to a dramatic shift in the venture community’s appetite for investing in the sector. “Now it’s close to impossible to get venture funding” for some on-demand companies, she says.”

uber-type work is just a band-aid for stagnant wages-- but that could change

“Take Alfred, a platform for personal assistants whose chief executive, Marcela Sapone, has become something of an evangelist for treating platform workers with dignity.”

2 Harvard students built a company that will do your chores for you, and it's made money since day one

“There are plenty of "last mile" startups — companies obsessed with logistics and delivery and getting your groceries or packages to your doorstep. But Alfred wants to be a "last meter" startup, operating inside your home.”

She Started It: Hello Alfred

“A modern service for modern times, your very own personal Hospitality Service 2.0. Imagine the perfect “Alfred” for your very own bat cave that works to serve your needs, predict your wants, and ask the right questions at the right time, every time.”

Meet the Butler Service for the 99 Percent

“Need Batman’s butler, Alfred, to be at your beck and call, but haven’t got Bruce Wayne’s bucks?”

Uber's Labor Relations is Driving it into a Ditch

“Others, like the shopping, laundry and cleaning service Hello Alfred, food service and delivery company Munchery, cleaning company Managed by Q, transit serveBridj and temp agency BlueCrew treated their workers as employees from the get-go.”

NextCleaners Launches On-Demand Green Dry Cleaning and Laundry Services

“Hello Alfred's home managers, who are the single point of contact for our customers, work very closely with Next Cleaners to deliver exceptional dry cleaning, laundry and custom tailoring services all delivered to your closet.”

A butler app at your service

“Hello Alfred allows customers to hire a shared neighborhood butler to tackle their to-do list.”

What's in a name: the unsual stories behind 7 NYC tech companies

“The company drew from Batman, a beloved hero also in the business of helping people.”

5 weirdest Millenial-Run Companies You'll have to See to Believe

“Founded by Marcela Sapone, 29, and Jessica Beck, 30, this butler service has raised $12.5 million in funding. For $25 a week, Alfred connects you to a third-party assistant to complete chores (stocking the fridge or sending flowers).”

Alfred: A butler for the 99%

“In addition to the chores, Alfred acts as a concierge to help manage things like dry cleaning and grocery shopping.”

3 Internet Things devices that will make your life easier

“We’ve recently discovered a great application called Hello Alfred. What this app does, is that it finds you an Alfred (the name is to remind you of Bruce Wayne’s butler), and have him do your chores for a fee.”

Your Personal Robot Helper

“Available in New York and Boston, Hello Alfred sends trained, vetted personal butlers to help users with dry cleaning, groceries, smoke detectors in need of batteries, and whatever other household chore that prevents life from happening.”

4 Ways Consumer Attitudes will Shift by Next Year

“You can see this reflected in concierge-type services like Hello Alfred and other service-oriented apps that focus on relieving stress in consumers’ lives, or the overwhelming popularity of the Yule Log app which relaxes with its simple, mesmerizing visuals. - See more at: https://nrf.com/news/4-ways-consumer-attitudes-will-shift-next-year#sthash.Y5qQjCLi.dpuf”

Hello Alfred! AI, Data and Empathy of the Future Customer at #SMWNYC

“Jess Beck, COO & Co-Founder of Hello Alfred, an automated portal for getting your chores and home services done, will join a session at SMW New York with leaders from Havas LuxHub, Barbarian Group, and IBM to discuss the evolution of AI, and what the next 5, 10, and 25 years might look like for businesses and customers.”

Meet Your New Butler: Hello Alfred

“This former McKinsey consultant wants to help Millennials gets their lives in order with Hello Alfred, a tech-savvy butler service priced for anyone. For $32 a week an “Alfred” will organize your Batcave and manage on-demand services like Handy and Instacart to keep the kitchen sparkling, laundry hamper”

35 New Condos Ready to Rise at hayes Valley's One Franklin

“The building has also created partnerships with businesses like Uber, Hello Alfred—a butler service, Luxe—the on-demand valet company, and Luke's Local—a local grocery delivery service.”

Hello Alfred helps agents give clients the gift of time

“Hello Alfred, one of the latest on-demand services offered in the sharing economy, is helping real estate agents win the loyalty of their clients by offering the gift of time.”

Manager of New York's first micro-unit development inks pact with 'personal butler' service

“Ollie is now Hello Alfred’s sole micro-unit partner, and charges for the services provided are already included in the quoted rents for residents.”

Forbes' 30 under 30: The 11 Coolest Women to Know

“Let's all just take a moment to thank Marcela Sapone, the tech-savvy co-founder of Hello Alfred who knows just how lazy (and broke) we millennials are.”

Alumni Top Two New Lists of Rising Stars

“CEO of Hello Alfred, an online, on-demand butler service; cofounded with classmate Jessica Beck.”

30 Under 30: Consumer Tech

“Women start businesses that seem cute on the surface, but that’s when you should be really afraid. What we’re doing is really meaningful and is going to change how people live.”

Keep Your New Year's Resolutions with these Terrific Products

“A client manager will arrive at your house to supervise a cleaning service, stock your fridge with your grocery list, mail packages and even arrange to change the battery in your watch.”

30 Under 30 Consumer Tech 2016: Delivering Transportation, Security And Luxury With A Single Tap.

“Marcela Sapone, 29, is this year’s Consumer Tech call-out and the founder of the butler app Hello Alfred.”

Setbacks do not erase disruptive potential for the sharing economy

“In recent days, Shyp, a packing and shipping service, and Instacart, a grocery delivery company, have moved to turn informal contract workers into full-time employees. They join others including Munchery, for home-delivered meals, and Hello Alfred, for managing all these other new “on-demand” services, which made the same move last year.”

The Ultimate Guide to Outsourcing Your LIfe

“57,600 number of shirts Hello Alfred, a service that makes weekly housecalls to handle your most loathsome chores, has drycleaned in the past year”

Can These Micro-Units Fix New York City's Housing Problems?

“Plus all residents get free access to an app, Hello Alfred, which acts as a type of virtual concierge for tasks like pet-walking or picking up dry cleaning. The units range from $2000 to $3000 per month.”

Does Technology Improve the Act of Giving, or Devalue It?

“Sapone, the cofounder and CEO of Alfred, a startup that offers subscribers access to an on-demand person fulfilling a “butler” role (hence the nod to Bruce Wayne’s stalwart helper), argues that digital tools enable people to do more, they don’t replace human interactions.”

These 5 Startups Will Skyrocket in 2016

“The name of this app is, as you probably presume, a pun intended to remind you of Bruce Wayne’s faithful valet Alfred.”

7 Smart Ways to give the gift of experiences, not things

“Alfred manages errands like laundry, grocery shopping, and cleaning while you're at work. And they have gift cards.”

5 Early Adopters Who are Living Life Like It's Already Tomorrow

“I’m a power user and spend about $5,000 a month on my VAs, though you can start for as little as $100 per month if you just use someone part time or a service like Hello Alfred, which is a butler service that sends a real person to my house once a week to do my grocery shopping and simple errands like watering my plants or selling my Google Glass on eBay.”

When will Labor Laws Catch up with the Gig Economy?

“Hello Alfred and a spate of companies that fit the sharing or on-demand model have already made the choice to bestow greater protections on their workers by making them full employees.”

NY's First Mico-Apartments Actually Look Kinda Comfortable

“It includes high-end furniture sourced from Italian designers, a housekeeping service, Wi-Fi, cable, and a weekly errand handled by a personal “butler,” coordinated through a partnership between Stage 3 and Hello Alfred, the on-demand assistant service.”

Four Services to Eliminate Every Chore from Your Life

“Hello Alfred, a service currently available in New York and Boston but soon expanding to San Francisco and Los Angeles promises to take low-level errands such as grocery and laundry off your hands.”

The PSFK Holiday Gift Guide 2015

“Surely, your loved ones could do with spending a little more time with you and less with a leaky faucet, laundry runs, or grocery demands which can instead be handled by a vetted right-hand manager? Through the app, members can chat with the Hello Alfred team for special holiday requests like helping set up a dinner party or finding the right mixologist for an event.”

NYC's First Micro-Unit Building Offers Tons of Cushy Services

“And maybe it's not quite hotel service, but it will hook you up with Hello Alfred manager who can take care of services like house cleaning, laundry, and grocery shopping.”

Start-Up Leaders Embrace Lobbying as Part of the Job

“The efforts by Hello Alfred underscore how today’s tech companies — even the youngest ones — have accepted lobbying as an essential part of doing business. In addition to knowing the language of computer code, founders are speaking the language of Washington, keenly aware of the potential regulatory battles that could be on the horizon.”

Piers Fawkes: Time for New Luxury

“Just like a real expert, you don’t even have to deal with the app unless you want to tweak a request, i.e. switch to low-fat milk on the grocery list or change the pick-up schedule of dry cleaning.”

Ultimate Guide to Boston

“We’re going to let you in on a secret: you don’t have to be a celebrity to have your own personal assistant.”

How to Succeed with a Services Marketplace: Choose the Model that fits you right!

“A services marketplace (SM) is one where discovery of services/skills forms the basis of its offering to clients/customers and opportunities for paid work form the basis of its offering to freelancers/professionals. It has made an existing marketplace more liquid, better managed, and more transparent.”

How LG’s G4 Will Help You Live The Haute Life

“This “butler app” essentially handles everything you don’t want to. Hello Alfred can anticipate all your needs, from dry-cleaning, laundry, groceries, cobbler, tailor, packages, pharmacy, and even make donations to your favorite charity.”

5 Online Businesses That Will Restore Your Faith in Our Generation

“The two young women behind Hello Alfred believe leisure time should not be a luxury.”

How Presidential Hopefuls Can Help the On-Demand Economy

“Furthermore, government isn’t providing any meaningful guidance to these companies coming under attack by class action lawsuits for allegedly misclassifying 1099 contractors. This directly threatens our industry’s pace of innovation.”

Why the 'Uber for janitors' doesn't 1099 its employees

“Others, such as Managed by Q and domestic help provider Alfred, chose that path from the beginning.”

Mary? Madeline? Facebook M: the virtual assistant

“By trying to help everyone at the same time, M could be the online “Alfred” for 1.5 billion people, helping us to accomplish our tasks, and making our lives easier.”

The New “Gig Economy”: Home-based Work Opportunities for Refugees?

“Hello Alfred is a different service offering similar types of services.”

The Uber future: A magic layer is coming

“The founders of Alfred have basically put the Mandarin Oriental concierge in your pocket (minus the $700-a-night buy-in).”

UNDER 35 AND CRUSHING IT: Meet the most ambitious young founders in New York who are building the next giant companies

“Marcela Sapone, 29, and Jessica Beck met at Harvard Business School, fresh out of stints in the finance world.”

An API For Your Door

“For example, Alfred’s home managers can use August to come make your bed or coordinate recieval of your grocery or laundry deliveries while you’re gone — but you don’t have to give them a physical key they could use anytime.”

August smart locks now let Sears and Postmates in when you’re not home

“Hello Alfred, a startup that helps you manage all the on-demand services that you use to get through the day, will use August Access to help you restock your shelves.”

Giving a Virtual Key to the Personal Butlers Filing In and Out of Your Home

“Hello Alfred and August Locks announced a partnership today which could prove to be the key copy killer.”

What will become of empathy in a world of smart machines?

“We’re already starting to see it occur in hospitality, with services such as Alfred, where a human being orchestrates the growing number of on-demand services (Uber, Instacart etc) to get things done for you quickly, and in one place.”

It's Like Uber for Janitors, With One Huge Difference

““A lot of these startups are applying the rules of technology” when it comes to workers, says Alfred co-founder Marcela Sapone. “That’s not how you deal with people you have a relationship with.””

SILICON ALLEY 100: Meet the most inspiring and influential people in New York tech right now

“Marcela Sapone and Jessica Beck met at Harvard Business School, fresh out of stints in the finance world.”

Your Personal Superhero at the Tap of an App

“Whether you need help to battle a rising sea of laundry, an ever-growing pile of dishes in the sink, or a perpetually understocked fridge, Alfred is here to save the day.”

Hello Alfred s’occupe de toutes vos tâches quotidiennes à votre place

“We want to be somewhat smart and intuitive interface that handles research and book these services for you.”

Senator Warner: On-demand firms need regulatory timeout

“On-demand firms need a regulatory timeout -- a breather from legal battles while they figure out a new way to classify their workers, according to Virginia Senator Mark Warner.”

Alfred Service: Your Affordable Personal Butler

“The Alfred service pairs busy people with Home Managers to make your to do list done by the time you get home from work.”

How to Win at TechCrunch Disrupt

“Few companies understand how much of a leg up that award can be more than Hello Alfred, a personal butler service that beat out five other finalists in 2014 to win the top prize.”

Disrupt SF Begins: Here Are Five Startups That Got Their Start At The Tech Convention

“As the winners of last year's Disrupt SF Startup Battlefield, they have certainly put together a unique service that combines technology with the human element.”

How to win at TechCrunch Disrupt: 2014 winners share secret to their success

“We didn't think we were going to win. Someone backstage gave us the impression that we hadn't -- so we went and sat in the audience. When the time came for them to announce the winner the organizers couldn't find us. They had to ask the teams backstage to look for us.”

A Year In Review: The Disrupt Startup Battlefield 2014

“In the six months after winning the Disrupt Battlefield SF in September, the company has raised upwards of $12 million, set up shop in NYC, and tripled the number of employees on the team. InMay 2015, the company introduced a new service called Hello Alfred that is available nationwide.”

The 10 Apps You Need to Win Fashion Week

“For those not blessed with a full-time personal assistant, Hello Alfred fills the void with things like picking up dry-cleaning and groceries, and even offering services such as tailoring and laundry. Don’t let a deadline or a night-owl schedule prevent you from taking care of the rest of your life.”

Independent contractors, or abandoned workers?

“Their year-old company, Hello Alfred, is basically Uber for butlers. Its “home managers” — known as Alfreds, after the manservant in “Batman” — go into clients’ homes and make sure the chores get done. To win customers’ confidence, and for its own comfort, the company needed reliable Alfreds whom it vetted, trained, and carefully oversaw. For that, it needed real employees.”

Harvard Business School Takes on Fashion and Beauty: Meet the Mogul Grads Who Are Changing the Game

“I think it's a friendlier place," says Marcela Sapone ('14), who along with classmate Jess Beck cofounded Alfred, the on-demand "butler service" that last year won the ultra-prestigious TechCrunch Disrupt startup competition in San Francisco.”

Two Harvard students were sick of their dirty apartments, so they built a company that will do your chores for you

“Today, Alfred is a startup that hires employees — Alfred Client Managers, or just "Alfreds" — to run weekly errands: things like buying your groceries, sorting your mail, dropping off packages, and taking care of your laundry for you.”

A Fixer for Your Life

“Enter Alfred, a New York-based startup that pairs you up with a… butler? Servant? No, a caretaker—someone who comes into your home, gets to know your needs and integrates into your life and neighborhood. For [$128] a month, Alfred, one of the Observer’s Tech Insurgents 2015, will come into your home to do your cleaning, laundry, buy your groceries, do your tailoring or even just bring you your keys when you’re locked out of your apartment. It provides you with, essentially, an all-purpose human being that learns what you need and like, and delivers it.”

Meet Hello Alfred, A Single Portal For Your Home Service Needs

“Alfred is a service layer that sits on top of your usual on-demand services (groceries, laundry, packages, etc.) and coordinates those services together through a weekly visit from your very own, trusted Alfred. This person has a set of your keys and over time learns how long it takes for you to go through a carton of milk or where your dry cleaning goes in your closet. Instead of ending up with grocery bags and boxes, you come home to a closet full of clean clothes, a stocked fridge, and sorted mail.”

10 Promising Startups Poised to Change the Way You Live, Work and Play

“Alfred has a network of “client managers,” or individuals who come into your home and coordinate your laundry, groceries, dry cleaning, tailoring, pharmacy prescriptions and other domestic chores”


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